WHERE IT ALL STARTED
Inês studied Graphic Design in Portugal and followed her passion for the Fashion Industry by taking a Master's in Accessories Design at London College of Fashion. After being nominated Best Student of the year, Inês has worked and collaborated with several internationally acclaimed brands such as Jimmy Choo, among other luxury design brands. Living in the UK, USA, Norway and Portugal has allowed her to develop an open minded perspective about design and the creative industry itself.
Driven by a strong motivational sense and entrepreneurial spirit to create something new and remarkable, and after finding the perfect manufacturer for her first ever prototype, Inês moved on and founded GUAVA in 2011, a brand characterized by a powerful explosion of shapes, strict lines and bound breaking angles GUAVA’s first prototype was put to the test in Lisbon, in one of the most important days for Inês. On that day, she got the chance to see her brother getting married and to stumble upon the love of her life. The man she fell in love with approached her... “Only a wonderful woman could wear such beautiful shoes”, a statement that Inês truly believes in and fights for in every design she has been creating ever since.
By building a product that could be a wearable piece of art, she ended up defining the level of uniqueness through GUAVA’s heel. The structured heel is always the fundamental step of her process, which is the reason why it’s GUAVA’ s strongest and most iconic feature. Like an architect that builds the base of a house, Inês looks at the heel as the core of the brand, making it strong and grounded.
Guava flows from the mathematics and design, portraying an architectural and geometric imaginative.
The ultimate dream is to design and build shoes for the women who aren’t afraid of being themselves, for women who aim for independence, for a soft but daring irreverence, in a way, for women who aim for a colorful artistic scent on their feet.
Step into life by wearing a statement. Be a GUAVA lover.